WordPress: Site and Blog Development

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Calendar

Dates
Preference Timing Location
20 – 24 December 2015 Weekly 9:00AM – 5:00PM Dubai Knowledge Village

Arabic_Man_Office

Duration

5 days

Participation Fees

$1,500 USD per participant

Course Description

Don’t miss this exciting opportunity to learn about the most popular Content Management System (CMS) of the present day.
Setting up your first WordPress website can be intimidating. There are a lot of concepts to learn and this could be discouraging. With our high quality training – We will guide you through the process of creating and managing your first WordPress website.
By the end of this course, you will be able to develop fully functional WordPress websites and blogs.

Download Detailed Course Description

Audience

  • Any technical or non-technical professional who is interested in setting up his or her own website or blog using WordPress
  • Public Relations Professionals
  • Graphic Designers
  • Web Authors
  • Marketing and Communications Professionals

Prerequisites

  • Desire to learn how to create WordPress sites.

Recommended next course

Course Objectives

Upon course completion, participants will have the knowledge to:

  • Perform a WordPress installation
  • Set up WordPress websites and blogs
  • Understand and customize the WordPress sites using themes
  • Manage multimedia with WordPress
  • Engage readers through forums and comments
  • Build traffic to your website and blog
  • Track your site and blog statistics
  • Install and use plug-ins including SEO, Forms and Backup
  • Create and use widgets to support Videos, RSS Feeds and Audios
  • Backup and maintain your WordPress site and blog
  • Manage multi-user websites
  • Set up an E-Commerce website

Course Outline

Unit 1 – Planning Your WordPress Site

  • Understanding WordPress foundations
  • Choosing a blog topic
  • Researching blog titles & domain names
  • Detailed look at the differences between WordPress.org and WordPress.com

Unit 2 – Setting Up Your WordPress.com Blog

  • Signing up with WordPress.com
  • Getting familiar with the Dashboard and the Administration bar
  • Customizing the settings
  • Making your site private

Unit 3 – Setting Up Your WordPress.org Blog

  • Host and domain registration
  • Installing WordPress
  • Getting familiar with the Dashboard and Administration bar
  • Customizing the settings

Unit 4 – Creating Written Content

  • Creating and editing of tags and categories
  • Introducing the visual and text editors
  • Writing and publishing your first blog post
  • Splitting up long posts using the more option

Unit 5 – Creating Visual and Audio Content

  • Uploading and editing images
  • Inserting images from web sources
  • Linking to YouTube and other videos
  • Linking to podcasts from your blog

Unit 6 – Changing a Site’s Look and Function

  • Installing and customizing themes
  • Using widgets that support videos,RSS feeds and audios
  • Installing and using plugins, such as SEO, forms , backup
  • Understanding and using Jetpack

Unit 7 – Engaging Your Readers

  • Comment management
  • Understanding and joining RSS feeds
  • Adding cross references to your post
  • Adding social media sharing buttons

Unit 8 – Building Traffic to Your Blog

  • How to comment on others’ blogs
  • Connecting with social media networks
  • Understanding trackbacks and pingbacks
  • Optimizing your blog for search engines

Unit 9 – Tracking Blog Statistics

  • Understanding what statistics offer
  • Site Stats versus Google Analytics
  • Comparing several statistical analyzers
  • Choosing the best statistics analyzer for you

Unit 10 – Maintaining Your WordPress Blog

  • Looking at different ways to back-up our site
  • Understanding updates
  • Removing outdated drafts and revisions
  • Support at WordPress.com and WordPress.org

Unit 11 – Expanding Your Posting Options

  • Managing WordPress from different smartphone devices
  • Examining different posting options
  • Considering using a blogging client
  • Installing and using Evernote

Unit 12 – Expanding Your Content Options

  • Understanding and using of shortcodes
  • Adding songs to your site
  • Adding videos to your site
  • Embedding different content into your site

Unit 13 – Customizing Your Site’s Look

  • Understanding and using featured images
  • Understanding post formats
  • Understanding the theme editor and modifying it using CSS
  • Changing the WordPress languages

Unit 14 – Managing Content and Multiple Users

  • Understanding user capabilities
  • Managing roles and capabilities
  • Ways to help you manage multi-user websites
  • Creating a portfolio

Unit 15 – Making Money From Your Blog

  • Placing Ads on your blog
  • Difference between Google Ads and WordAds
  • Learning how to work with Amazon affiliate Ads and Amazon aStore
  • Setting up an E-Commerce website

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